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Hi All,

Just wanted to wish you and your families a happy holidays and a great new year – Wherever you may be, I hope the sun shines brightly and you all get some time to relax, reflect on your 2016 and look forward to 2017.

I can’t thank you enough for all your hard work and dedication in 2016, you have been amazing and created a really strong year for Virgin Active here in Australia – every club has grown and performed really well in all areas and we have made a very exciting plan for 2017 and beyond - for every  club and for the company as a whole.

I won’t and don’t need to write an essay to explain what our 2017 looks like because we covered it all in person at our very recent brand/2017 launch events. It was brilliant to see you all at once and the energy was amazing. I seriously think we have the best team of people of any health club/fitness business in the world and we are in a great position to fulfil our new purpose of making exercise irresistible.

Please take a couple of minutes to watch these two quick videos, one is the video we showed at the start of the events that explains our new purpose and values and the other is a re-cap of the key messages and actions we are taking to bring our new brand to life. So much more to come on all of this of course, this is just the beginning, and I’ll be in touch again in early January to set your club’s Go Together Goal for January.

Thanks again for a great 2016 and I look forward to seeing you in the new year.

Best regards, 

Scott.

WE MAKE EXERCISE IRRESISTIBLE

VIRGIN ACTIVE BRAND LAUNCH 2016

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